Copywriting + Strategy

Just as design without strategy is simply pretty pictures, words without strategy can cause potential clients slip through your fingers.

At Lovehate Design+Brand, we know how to wield the power of storytelling to cut through the noise and help your business be heard. We’ll create a robust strategy for your business that includes your own unique brand language and tone of voice, so that when we start to speak to your target market, they will lean in to hear more.

Q. “But why do I need a copywriter when I can write well?”

A. It’s not the content you need help with, it’s the strategy behind it. You may be able to write informative sentences that flow nicely on the page and are suitable to the business environment, but are you a strategic storyteller who can alter the tone and vocabulary of words to appeal to different markets, who can make every word drive your readers to action?

When people write on behalf of their own business, they typically write from their own perspective, generating information-heavy text that is business focused rather than persuasive text that is client-focused and crafted to appeal to their target market. And that’s where we come in.

We’re marketing experts who write with an agenda: we write with your target audience in mind, crafting words that will encourage them to make a purchase, sign up for a service or to stay engaged long enough to absorb your entire message. Our copy can educate your audience about you, increasing their confidence in your skills or products.

Our strategic copywriters can help you with:

capability statements + brochures/flyers | advertising copy | naming + straplines | website content | social media posts + blogs | tv + radio ad scripts | digital content | presentations + speeches | advertising | + more