We chose black for its clean minimalism …
to dramatically show off the playfulness of the cut-out logo and to hide the scorch marks from the lasers.
Topology
Our brief was simply
“Do something cool”
CLIENT Topology INDUSTRY Music / Arts / Musical Education / Community Education SERVICES Branding
Graphic Design
Print Specification PROJECT Business Card Design + Printing
Graphic Design
Print Specification PROJECT Business Card Design + Printing
The client / the challenge
We have a long history working with the band Topology, an avant-garde chamber group (that’s their music in the video below!) who regularly tour Australia and internationally. Their marketing manager was about to spend a few months overseas furiously networking at music conventions to create more opportunities for Topology to tour and collaborate internationally. But with everyone at the conventions doing exactly the same thing, Topology needed to cut through the crowd and demonstrate how established, interesting and unique they are in seconds.
Our strategic solution
Our solution was to create the most memorable, engaging and “cool” business card possible … one that also sums up the Topology brand.
How did we do it?
In one word: lasers.
In a few more words: we used laser etching to cut the Topology logo out of the centre of the business card, creating a unique piece of branding that everyone wants to play with.
Read on to find out more about how we helped our client to stand out, be heard, and grow.
CLIENT Topology INDUSTRY Music / Arts / Musical Education / Community Education SERVICES Branding
Graphic Design
Print Specification PROJECT Business Card Design + Printing
Graphic Design
Print Specification PROJECT Business Card Design + Printing
This business card stops conversations when it’s handed out as people take the time to interact with it, peeking through the holes or playing with the shadows the laser-cut logo casts.
EVERYONE who took a card at the conventions literally paused to take it in and said "Wow".
You created something cool and engaging ... it helped us make an impression.
