Case study

Power Solutions

“I’m going out on my own and need to look established”

CLIENT Power Solutions INDUSTRY Electrical Services SERVICES Logo Design
Branding
Printing
Website design
Web Development
Copywriting
PROJECT Logo + Monogram + Business Cards + Letterhead + Signage + Website

The client / the challenge

Brodie – a skilled electrician – came to us as he was planning to take control of his career and start his own business. While in the short term, he would work as a residential electrician, he had plans to grow his business to have a team of staff, a warehouse and one day take on large commercial projects. He came to us with no branding or visual identity, only the name “Power Solutions”.

Our strategic solution

We recognised Brodie’s company needed to look good from the get go to establish his credibility. He also needed a web presence to engage new clients looking for an electrician. We began by designing a bold logo that evoked confidence and competence. Then we rolled out this striking logo across his collateral, website and signage to launch his brand into the world and help it stand out in its field, be heard and grow.

CLIENT Power Solutions INDUSTRY Electrical Services SERVICES Logo Design
Branding
Printing
Website design
Web Development
Copywriting
PROJECT Logo + Monogram + Business Cards + Letterhead + Signage + Website

For this electrician’s logo we played with light and dark (see what we did there?).

With a generous use of negative space, we pushed the limits in terms of how little ink we could use while still clearly communicating the business’ name.

This bold logo is strong and powerful. It really stands out among other logos in its field.

Plus, this logo makes plain white paper look sophisticated, meaning the brand’s collateral is not only striking, but also affordable to print.

The website our team designed, wrote and built is fully responsive and a pleasure to interact with across all devices.

It includes short descriptions of their services – so Power Solutions’ customers knew they’d come to the right company to serve their needs – and CTAs on every page to entice prospective clients to get in touch. We used actual images of the spaces Brodie had worked on instead of stock photography to further illustrate his talent and aesthetic.

We also designed a monogram as a less formal iteration of the Power Solutions logo.

The company has used their PS monogram on workwear and some of their signage, wherever a bold and simple mark is required to support the brand rather than overtly advertise it.

Our logo design and strategic support helped launch this brand and garner the attention needed to grow and meet its goals.

Today, Brodie has his team of staff, a warehouse, and his team is working on large-scale commercial projects, just as he dreamed.

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