Case study

Mamre

“Our services and our CEO have changed and we need help telling people what we offer”

CLIENT Mamre Association INDUSTRY NDIS Disability Services SERVICES Print Design
Editing
Copywriting
PROJECT Capability Statement

The client / the challenge

Mamre is a non-profit organisation that helps people with disabilities and their families plan and build rich, meaningful lives. Mamre provides disability services and support and hosts activities that build community (like cupcake morning teas). The organisation was going through a period of change and a brand evolution. They came to us seeking a capability statement to sum up their current offering and help them to attract new clients.

Our strategic solution

We set out to design and write a brochure that would not only entice and inform new clients, but that would communicate the brand’s caring and supportive mission on every page as well. We knew just how to help Mamre stand out, be heard, and grow.

CLIENT Mamre Association INDUSTRY NDIS Disability Services SERVICES Print Design
Editing
Copywriting
PROJECT Capability Statement

We framed photographic images of actual Mamre clients inside aspirational tree shapes to symbolise the growth that Mamre brings for their clients and to reference the tree in their logo.

With lots of white space and subtle use of the brand colours of green and purple, we created a brochure that is warm and positive while being credible and informative at the same time.

Our copywriter performed a strategic rewrite of the copy to give it an easy-to-follow structure and to ensure every spread had engaging headings.

We chose a warm, conversational-yet-professional tone of voice, and trimmed the content to keep it concise and compelling. At every step, we ensured the brochure talked directly to the reader and drove them to get in touch.

The end result is an engaging, reassuring and informative brochure that’s been incredibly well-received by staff and clients.

I appreciate the work you put into this and helping create something that will wow.

It's truly great. And I didn't expect this much support from the team at Lovehate Design+Brand. Thank you.

Celeste Baker Marketing, Communications and Community Manager
Mamre Association