“We’re going out on our own and we need to appeal to high-end clients”
Afterglow Lighting came to us when they were quite new to running their own company, offering lighting design, installation and technical support for residential and small business customers. Fresh out of university, the three specialist owners of the business were skilled in lighting design as well as the techy side of lighting. They were seeking a website and other collateral to help them establish their credibility right away and were hoping to appeal to high-end Sydney customers. They had a website that they weren’t happy with. They felt the content and user experience of their preexisting site were disjointed from each other and also from the intent of their business plan.
We set out to design and write a website that would not only inform new clients about Afterglow’s services, but that would establish them instantly as credible and talented in their field and help them grow their client base. We knew just how to help Afterglow Lighting stand out, be heard and grow.
It took me 3 months with a previous web developer to get a website that did half of what I wanted. Lovehate Design+Brand put together a website and copy for me in a few weeks that was targeted and showed results almost as quickly.
We created landing pages for each speciality – ‘residential’ versus ‘commercial’ lighting – as different language, key words and tone of voice are required to best appeal to each of our client’s ideal high-end customer types.
Plus we added interactive before-and-after sliders which are fun to play with and also instantly demonstrate the Afterglow difference.
Our copywriter ensured the language was a pleasure to read while highlighting the benefits to the customer at every point.
As Casambi wireless tech was their key offering, we mentioned Casambi on every page as well as on its own dedicated Casambi page.
This way, we ensured that clients already familiar with Afterglow Lighting would recognise the site as still belonging to the brand.
We also evolved the language, imagery and styling across the site to better appeal to the brand’s new “larger commercial” ideal clients.
and translate it into a solution that answers my business’s needs.
= super cool humans + results oriented + creative direction = great results.
